Google Adwords is difficult for local businesses.
Have you ever felt frustrated with your Google Adwords, Facebook, or other marketing platforms? Does it sometimes feel like you’re just putting ads out there and hoping that maybe you’ll make your money back at some point, but you won’t ever really know because it’s hard to track that information?
The problem with these other ad platforms is that there is a ton of work in optimizing them to make them profitable for your business. Figuring out exactly who to target with ads, A/B testing different groups or messages, and all the other up front and continuing strategy work is time consuming and often you have to spend a lot of money until you start making it back.
Google launches its new ad platform.
Google Local Service Ads is Google’s new and improved ad platform specifically built for companies that operate in a local area. The huge advantage that Google Local Service ads has over these other platforms is that they do the targeting for you. If you’ve ever run an ad campaign, you know how incredible this is.
Here’s why you should switch to Google Local Service Ads:
- They’re very specific to an area. If you’re a local business, this is extremely important because it makes it easier for potential customers to find you when they search for local services, such as “Utah Appliance Repair” or “Tax Accountant near me.”
- Google Local Service Ads show up at the very top of search results. The absolute first thing anyone who searches for your type of business in your area will be you. That’s powerful.
- The Google Guaranteed check mark. This is a sign that your business has been Google Screened, it has undergone a background check and Google has ensured that you have all the proper and necessary licenses. This means that Google backs your work, and that customers can trust you. x
Know exactly how much you’re spending per call.
Google Local Service ads are the future of advertising for local businesses. The question you need to ask yourself is “Am I willing to pay per phone call, and how much?” Does it make sense for your business to pay, for example $40, to get a call from an interested potential customer? If it does, Google Local Service ads is the ad platform for you. It will increase how many potential customers find you, and the quality of your phone calls coming from ads will increase dramatically.
We at Local Point Advertising specialize in Google Local Service ads. Not only do we know how to run them, but we take it to the next level by listening to every single phone call that Google sends you company, cataloging them, and giving you a comprehensive report so that you can know exactly how many and WHICH appointments are coming from Google.