Google Local Service Ads 101
The Problem
Most local service based companies (Ie. Roofers, Chiropractors, Lawyers, etc,) are frustrated with their online advertising. It’s complicated, expensive, it’s always changing, and it’s difficult to track metrics and understand your ROI.
The Solution
Enter: Google Local Service Ads. Google is now offering targeted ads for local service based companies, such as lawyers, dentists, roofers, and real estate agents. Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad. (from google)
Why It's So Effective:
Google Local Service ads are changing the marketing equation. Instead of having to spend time and resources testing and optimizing keywords, bids, copy, and your website, you now simply bid for phone calls that bring you business. These leads are higher quality and trackable. Google Local Service Ads show up very first on a Google search, above Google Adwords, above any SEO efforts, all of it. Google Local Service Ads are the future of advertising for businesses that operate in a local area.
What We Do
In addition to getting you registered with Google Local Services, we take it to the next level by listening to each and every phone call that Google sends your way. We catalog data, and send you a monthly report so you can see your ROI and make adjustments to phone calls to convert more sales. We also contest ineligible phone calls on your behalf to save you money. We save our customers, on average, $300 per month by contesting calls that aren’t real prospects.
We at Local Point Advertising will set you up with Google Local Services, Google Guarantee, and Google Screened. We will facilitate your registration and background check, set up the services you offer and the locations you offer them in.
Google Guaranteed & Screened
Google Screened helps your business build a trusted online reputation. Your business can undergo extensive background and license checks and earn a Google Guarantee Check Mark Badge next to your name on Google, so customers can feel confident in working with you.
Your business can also be backed by Google Guarantee, which adds a level of security for a customer. If a customer works with a Google Guaranteed business and is unsatisfied with the quality of their service, Google may reimburse them for the amount they paid for their initial service. This incentivises clients to use the Google Guarantee system when selecting a business to work with, therefore giving an advantage to companies who meet the Google Guarantee standards.
Google Guaranteed is offered for the following industries (April 2021):
Appliance Repair
Carpentry
Carpet Cleaning
Countertops
Electrician
Fencing
Financial Planning
Flooring Pro
Foundation Pro
Garage Door Pro
House Cleaner
HVAC
Junk Removal
Landscaping
Law
Lawncare
Locksmith
Mover
Pest Control
Plumber
Real Estate
Roofer
Siding Pro
Tax
Tree Service
Water Damage
Window Repair
Window Cleaner
WHY CHOOSE US
We are experts at driving
and converting your traffic
Data Driven
Action
Where is your money best spent? Our focus is on delivering you data on exactly where your appointments are coming from.
Local Service
Experts
We specialize in helping businesses that provide services to a local market. We know the pain points and how to fix them.
Local Point
Software
When you see everything our software can do, it will blow you away. Get ready to cancel your old marketing software.
Exceptional
Value
We know what most agencies charge. With COVID-19 affecting so many local companies, we want to help.